Tuesday, 15 February 2011

Audience Research

After struggling to decide what pictures to put in the spaces of my contents I decided to ask my target audience. My target audience would be both male and female but mostly male, from the age of 19 - 24. Although this will be my main target audience I feel as though my magazine may also appeal to people over the age of 24. For example when in the early stages of producing my magazine I found from my questionnaire results that males and a small amount of females would buy a music magazine.

I have distributed 10 of my contents drafts and asked my target audience to select articles/features that they feel need and image representing it. I found that all of the males aged 19-24 chose "100 Greatest Albums of All Time". Other articles/features that the males chose were; "Biffys Live Bust Up", "Florence Welch", "Festival Guide".

I found that the females chose similar articles/features to the males apart from the "Biffys Live Bust Up". The one article that all females chose was "Hair Like The Stars".
This helped me come to the conclusion that to appeal to both sex's of my target audience I would have to chose a variety of the options both sex's chose. I am going to include an image of the "100 Greatest Albums" and also an image of "Florence Welch". I will be collecting these images in the next few days, uploads of the pictures will be coming soon.

1 comment:

  1. Excellent research into target audience. Well done for consulting them - it would have been very easy for you to make it up and choose what you wanted. Be sure to refer to how your audience feedback helped you make decisions in your evaluation.

    ReplyDelete